Campaign tracking (UTM) records which campaign a candidate came from when applying through the career site: for example, a social media ad, a Google campaign, or a newsletter. This data is added to the source (the referring website), which Altamira already records.

The fields become visible after the administrator adds them to the views: you can find out how to do this in Campaign Tracking (UTM): Setup.

What it is for

• Finding out which campaigns bring in candidates: if the administrator has added the fields to the views, you can see which campaign each application came from.
• Comparing campaigns: for example, how many candidates who came from a campaign moved on to an interview or were hired.
• Analyzing data: you can use the campaign fields like other CV fields. In filters, they let you see candidates or applications that came from a specific campaign. In reports, you can use them to count or group applications by campaign, for example, to understand which campaign brought in the most candidates. You can also include them in Excel exports to analyze the data outside Altamira.

Campaign fields

The fields are filled in automatically and are read-only.

Where to find the information

• In the CV form and CV list, you can see the latest campaign the candidate applied from. If they apply again without going through a campaign, you will continue to see the previous campaign.
• Also in the CV form, in the list of applications for job postings (CV by job posting), you can see the campaign each application came from for every job posting. The same applies to Spontaneous Applications. If an application did not come from a campaign, for example, because the job posting was not linked to any campaign, the fields are empty.

When the fields are empty

It is normal for the campaign fields to be empty for some candidates. This happens when:

• the candidate reached the career site without coming from a campaign;
• the candidate or application was added manually, imported, or received from a job board through an integration;
• the application was received before the feature was activated.